Tag: Marketing

Resellers are parties that find buyers for your product, either at a wholesale level or to the end-user / consumer. When engaging a reseller it is vital to put a Reseller Agreement in place so that the terms of your arrangement are clear. A Reseller agreement is a binding contractual agreement used to govern the […]

There’s no doubt that using referrals to grow your business can significantly boost your brand and income. By creating and maintaining strong referral networks, you’ll gain an invaluable source of advertising that just keeps on giving! Due caution needs to be taken, though, and you should never assume that your referral partner knows the ‘steps […]

When you’re manufacturing or supplying a product, it makes sense to make that product available to as many people as possible. Entering a distribution arrangement or agreement with an experienced distributor is one effective strategy to expand your market reach. But like all business relationships, distribution arrangements work best when you manage and monitor them […]

A Sales Agency agreement is used when a principal engages a sales agent to sell products or services to customers, on the principal’s behalf. Sales agents can help business source additional markets, drive growth, increase sales and promote the principal’s goods or services. A sales agent also has authority to negotiate and enter into agreements […]

The Personal Property Securities Act 2009 (“the PPS Act”) has now been in existence for about three years and many a cautionary tale is coming to fore about the dangers of not registering security interests in the PPSR and not having robust supply agreements to cover supply of good sold on credit. Registration of a […]

If you are operating a small business, navigating your way through the Australian Consumer Law can be a confusing and complicated task. While most small business operators possess many wonderful skills, deciphering the law may not be one of them, and having a lawyer on hand to help interpret and understand the law just isn’t […]

The striking difference between an Agency Agreement and a Distribution Agreement, is that an Agency Agreement confers certain powers on the Agent to act on behalf of and bind a Principal. This generally equates to the Agent finding purchasers for goods or services of the Principal and entering into sales contracts (in their capacity as […]

When is it appropriate to use an Agency or Distributor Agreement? An Agency Agreement is suitable for use in situations where one person (the principal) appoints another (the agent) to act on his or her behalf in relation to certain matters. This may be, for example, to promote and sell products manufactured by the principal, […]

Besides being a great way to build an interconnected network of suppliers, referral arrangements help build trust and authority in your business. But proceed with caution. Your reputation rests on the performance and behaviour of the people you refer to. Don’t leave their behaviour to chance – refer the right way with a Referral Service […]

Popular culture teaches us all we need to know about the power of distribution. The recent HBO hit “Snowfall” tells the story of Franklin who becomes the lynchpin of the Los Angeles crack cocaine scene in the 1980’s. Franklin starts off small time, making “rock” and selling it through friends in his local area. But […]